My Story
Based in Ottawa, Canada, I transitioned from Interface Design to User Experience Design due to industry shifts, a desire for end-to-end project ownership, and a fascination with human-centered design. I'm committed to using human-centered design and design thinking to drive innovation in my design strategies and processes, enhancing the value of my work.
Design is an ongoing process, and continuous improvement is essential for creating exceptional experiences. Constructive feedback and shared vision within a team are crucial for developing inclusive digital products, fostering business growth, and building lasting user relationships.
Experience
07/2021-12/2023
UX Designer | DIFF Agency
-
Shaped eCommerce experiences for prominent clients such as BDO (U.S. and Canada), Giant Tiger, gorjana, Party Expert, and others, through the entire process from research to delivery.
-
Built the Wireframe Design System for the UX Team, which later evolved into an adopted template and integral part of the engineering toolkit.
01/2021-06/2021
Product Designer | Three Ships
-
Led a client e-commerce optimization project. Conducted research and analysis to identify strategic design updates that increased user trust, strengthened brand leadership, and improved customer outcomes.
02/2020-09/2020
Product Designer | Brizi Inc.
-
Worked on creation of an innovative interactive live stream experience for both mobile app and SaaS product.
-
Developed a style guide as part of the strategic design approach to maintain consistency and improve Brizi's product marketing across digital media to boost client engagement and revenue growth.
10/2017-09/2019
Sr. Interface Designer | Investing.com
-
Led the interface creation for the Allrates.com project, overseeing the entire process from inception to the final product, ensuring seamless integration across all resolutions.
-
Implemented a design system across a major portal category focused on cryptocurrency.
08/2013-09/2017
Interface Designer | Matrix
-
Transformed conceptual vision, synthesized data, detailed documentation and wireframes into accessible design assets for websites, portals, web and mobile apps, and SaaS dashboards for enterprise products across multiple industries including government, healthcare, fintech and education.
Education
05/2023-Present
Baymard Institute | UX Diploma
-
E-commerce research content, benchmark case studies, account tools and services course.
09/2020-01/2021
Brainstation | User Experience
Design Diploma
-
Completed a full-time advanced program with real-time, interactive lectures in a classroom setting, hands-on courses, and collaboration with industry experts.
-
Successfully collaborated on a project sprint with IBM x Brainstation, earning 1st place as part of the winning team.
https://brainstation.io/blog/alumni-stories-teamwork-triumphs-at-ibm-design-sprint
10/2006-07/2010
HIT | Bachelor of Design
-
Graduated as Bachelor of Design (Visual and Interactive Design)